Launch Lab

If you’ve ever finished a year wondering where the time went. If you’ve ever started with big intentions only to find yourself reacting instead of creating. If you’ve ever wished someone could help connect your vision with an actual plan.

You’re exactly who Launch Lab was built for.

Our very first Launch Lab exceeded every expectation. Across North America and in the studio, we welcomed entrepreneurs, creators, coaches and changemakers who came together to step back from the day-to-day, get clear about what really matters, and intentionally design the year ahead. The conversations were rich. The coaching went deep. Our Studio Seats filled completely.

By the end of that weekend one thing was abundantly clear: we had to do it again. January 8-10 2027, Launch Lab returns as an even richer three-day experience — new modules, more coaching time, and a little more breathing room for the conversations and implementation that make all the difference.

What is Launch Lab?

Launch Lab is your 3-day mission to fulfill your 12-month vision.

Over three immersive days you’ll step away from the daily noise, reconnect with what matters most, clarify your priorities, design your strategy, build practical systems, and begin implementing your plan while experienced coaches are right there to help.

By the end of the weekend, your vision won’t just exist in a notebook. It’ll already be alive — in your calendar, your project boards, your habits, and your daily workflow. This isn’t about setting goals. It’s about intentionally designing the next year of your life and work.

The three days

Day One: Lift Off — We begin by zooming out. You’ll reflect honestly on where you are, reconnect with what matters most, clarify your direction, and define what success actually looks like over the next twelve months. This is where your Flight Plan begins.

Day Two: Momentum — Great intentions need great systems. Together we’ll develop the strategies, workflows, habits and structures that support meaningful progress long after Launch Lab is over. You’ll leave with an operating system, not just a list of goals.

Day Three: Escape Velocity — We point our nose toward the stars. Calendars get filled, new tools get sharpened, projects get organized. With coaches on hand to support, you’ll spend less time talking about what you’re going to do and more time actually doing it. By the time you leave, you’ll be pulling away from the gravity you’re used to.

This is for you if

• You have a big vision but struggle to consistently make time for it
• You feel busy all the time, but aren’t always working on what matters most
• You want to stop reacting to life and start intentionally designing it
• You crave clarity, momentum, accountability, and the systems to hold the vision
• You have big goals for the year ahead and want some new tools in the belt

Launch Lab is built for entrepreneurs, creators, coaches, consultants, nonprofit leaders, freelancers, artists, community builders — anyone intentionally building something that matters. First-time planners get clarity, structure and the confidence of a plan they can actually follow. High performers get refinement, optimization, and the kind of professional feedback that multiplies results.

What you’ll walk away with

• Your complete 12-month Flight Plan
• Crystal-clear priorities
• Practical systems that make follow-through dramatically easier
• Projects already mapped into your calendar
• Greater awareness of the patterns that keep getting in your way
• New tools, systems, processes and apps
• Accountability, momentum, and a room full of brilliant humans cheering you on

The In-Studio Experience

Launch Lab is designed as a fully interactive virtual experience — whether you’re joining from your home office or from across the world, you’ll be fully engaged as part of the cohort.

That said, for some people there’s something special about being in the room. Our Studio Seats are for those who learn best face-to-face, who want to immerse themselves for three full days without the distractions of everyday life, and who value the energy of working alongside a room full of thoughtful, ambitious people.

Studio Seats are intentionally limited to 36 participants — the spacious capacity of our studio — creating an intimate, highly interactive environment where everyone has the opportunity to participate, connect, and receive meaningful coaching throughout the weekend.

Words from past attendees

“Wow, Launch Lab was such a special weekend. I have been making fearless strides forward, and already have a lot of new work pre-booked for next week which feels AMAZING. The state of readiness work we did was also such an inspiration, and it feels good to be so clear and focused and aligned with possibility. The weekend has truly been life-changing, thank you so much!”
– Abbie

“I attended Jason and Liz’s Launch Lab and cannot be more thankful. To be in a room where I not only found incredible support from them but also with others in their emerging journey was nothing short of wonderful. Jason and Liz come with full heart and have the expertise, kindness, and grit to ask the right questions to help you in your entrepreneurial and professional journey.”
– Andrea

Your facilitators

Liz Zdunich is a coach, facilitator and learning designer with more than twenty years of experience helping leaders, entrepreneurs and creative professionals gain clarity, strengthen their confidence, and move from intention to intentional action. She has designed learning experiences for organizations around the world, and has a remarkable gift for helping people uncover what matters most – and bring it into existence.

Jason Guille is a producer, entrepreneur and systems architect who has spent decades helping meaningful ideas become reality. As founder of Sunset Labs and Stream of Consciousness, he specializes in turning complex visions into practical strategies, elegant systems, and real-world execution. His passion is helping creators spend less time overwhelmed and more time building the work they’re here to do.

Tad Hargrave is the founder of Marketing for Hippies and one of North America’s most respected guides for purpose-driven entrepreneurs. His work helps people communicate with greater authenticity, align their business with their values, and remove the internal barriers that often stand between great ideas and meaningful action. His sessions are consistently insightful, practical and deeply transformative.

Details

• Dates — January 8-10, 2027
• Friday — 9:00 AM to 5:00 PM
• Saturday — 9:00 AM to 5:00 PM
• Sunday — 9:00 AM to 1:00 PM
• Attend from anywhere — fully interactive Zoom experience
• Or join us in studio — exactly 36 Studio Seats available at Sunset Labs
• Virtual Seats — $202 advance price tickets until December 7, $222 after
• Studio Seats — $302 advance price tickets until December 7, $322 after
• Payment — PayPal, or e-transfer to payments@sunsetlabs.ca

Ready for liftoff?

The first Launch Lab was amazing. If this feels like exactly what you’ve been needing, come join us. Let us support you in making the next 12 months your best ever.

REGISTER